When you think of beautiful black and white images that you have seen, more likely than not you are thinking of the midtones. This is where skintones and a well-lit subject will fall. In the absence of color, texture becomes the storyteller. Better Black and White applies a contrast curve that brings out this midtone detail in a satisfying way.

What makes black and white beautiful? It's film - the unique contrast properties of different physical film emulsions, and how they are developed and timed. Better Black and white is built from a painstaking recreation of black and white 35mm motion picture film. That's why it looks so good.

To get black and white, don't you simply desaturate your video, and maybe add some contrast? If your goal is to recreate security camera footage from a convenience store, maybe. But to create a truly beautiful black and white image, you need the contrast curve of 35mm film. That's what makes Better Black and White better.